Exploring the Mobile Apps Opportunity – How to Get to Ca-Ching!

Kevin and I have been involved with the MIT/Stanford Venture Lab (VLAB) for many years now. VLAB is the Silicon Valley chapter of the MIT Enterprise Forum, a non-profit organization that promotes high tech entrepreneurship by connecting ideas, technology and people. They run monthly events over at the Stanford Business School that cover interesting and emerging technologies, trends and industries including software, semiconductors, green tech and biotech. Kevin and I have attended many of their excellent events (and Kevin served as VLAB's Web and Operation Chair for many years).

This month's event is entitled "Exploring the Mobile Apps Opportunity – How to Get to Ca-Ching!" and is featuring Steve Demeter, the author of the popular iPhone game Trism along with a panel of industry experts. They plan to address the following questions:

• What are the challenges that application developers face as they set out to build a viable business?
• What should developers be focusing on in this highly fragmented eco-system?
• Which comes first, the application or the platform?
• Should developers first develop a killer mobile app and then try to figure out which platform to run it on, or should they first pick a device/platform and then optimize their app for that specific platform?

There's always lively discussion at VLAB events -- this is sure to be a good one. It's happening on Tuesday 16 June at 6:00 PM. Tickets are available online at vlab.org. Events like this one tend to sell out fast, so if you're interested, don't wait to register.

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