Monday, October 19, 2009

The two App Stores

Marco Arment, the lead developer of Tumblr, wrote a great post recently about the two different types of App Store customers and how to match your app to the type of customers you're looking to attract.
These two stores exist in completely different ecosystems with completely different requirements, priorities, and best practices.

But they’re not two different stores (“Are you getting it?”). There’s just one App Store at a casual glance, but if you misunderstand which of these segments you’re targeting, you’ll have a very hard time getting anywhere.
Read more about The two App Stores.

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