Apple announces iAd Producer

Today Apple announced iAd Producer; iAd Producer makes it easy for you to design and assemble high-impact, interactive content for iAd. iAd Producer automatically manages the HTML5, CSS3 and JavaScript behind your iAd to make creating beautiful, motion-rich iAd content as easy as point and click.

For advanced developers, iAd Producer offers sophisticated JavaScript editing and debugging, along with a powerful extension mechanism that enables them to create and re-use their own page templates and components.

The iAd Producer features:

• a visual design tool (IDE, kind of Quartz Composer-ish)
• Page Templates
• Component Library
• Pre-built animations and effects
• Simulator (Mac or iOS device)
• Asset library
• Advanced JavaScript Editing
• JavaScript Debugging (like Safari Developer JS features)
• JavaScript "minification" optimization
• and Project validation 

Developers can log in and learn more...

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