http://itunes.apple.com/us/app/animals/id308930648?mt=8on your clipboard. It's not too bad, but Apple also allows some friendlier URL formats.
You links to your app using your company name and app name, such as
http://itunes.com/apps/ablepearsoftware/orchardscraps, as well as direct app links like
http://itunes.com/apps/orchardscraps. Links to the "artist" page for your company are similar:
The Q&A has more info on allowed characters and what happens when apps share similar names (like