Creating easy-to-read links to the App Store for your applications and company

Apple has published a Technical Q&A detailing how to form human friendly iTunes links for iPhone apps. By default, if you use the "Copy Link" menu option in the App Store, you'll find a URL like http://itunes.apple.com/us/app/animals/id308930648?mt=8 on your clipboard. It's not too bad, but Apple also allows some friendlier URL formats.

You links to your app using your company name and app name, such as http://itunes.com/apps/ablepearsoftware/orchardscraps, as well as direct app links like http://itunes.com/apps/orchardscraps. Links to the "artist" page for your company are similar: http://itunes.com/apps/ablepearsoftware.

The Q&A has more info on allowed characters and what happens when apps share similar names (like http://itunes.com/apps/animals).

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