Monday, August 24, 2009

Apple Answers FCC's Questions Regarding App Store/Approval Process

Friday, August 21, 2009, Apple release a statement answering an inquire from the Wireless Telecommunications Bureau requesting information regarding Apple's App Store and it's application approval process.
Apple’s goal is to provide our customers with the best possible user experience. We have been able to do this by designing the hardware and software in our products to work together seamlessly. The iPhone is a great example of this. It has established a new standard for what a mobile device can be—an integrated device with a phone, a full web browser, HTML email, an iPod, and more, all delivered with Apple’s revolutionary multi-touch user interface.

While the release in its entirety is an interesting read there are some main points that are brought up by the FCC, specifically of the six questions posed to Apple most concern the Google Voice application and the relationship between Apple and AT&T.  The last couple of questions deal with the application review process.

One thing that I also noticed what close to the bottom of the statement:
Apple generally spends most of the review period making sure that the applications function properly, and working with developers to fix quality issues and software bugs in applications. We receive about 8,500 new applications and updates every week, and roughly 20% of them are not approved as originally submitted. In little more than a year, we have reviewed more than 200,000 applications and updates.

This is interesting as in the beginning of the statement it reads:
... Most rejections are based on bugs found in the applications. When there is an issue, we try to provide the developer with helpful feedback so they can modify the application in order for us to approve it. 95% of applications are approved within 14 days of their submission.
The one thing that I also took away was that since it's [App Store] launch a little over a year ago, there are more than 65,000 apps for the iPhone and there have been more than 1.5 billion downloads.

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