Noel Hartshorn of The i-Doodz Partnership has a post on TechCrunch talking about his experience developing iPhone apps. He talks a lot about the marketing challenges of the App Store:
The iTunes App Store is a weird, wonderful and ever-changing beast. If a developer launches an app and leaves it alone expecting it to earn money, it won’t.
He goes on to talk about application updates, lite versions and review sites.
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